Content Creator

Responsibilities

• Content Planning:

Developing a content calendar aligned with marketing and business goals.

Brainstorming and pitching content ideas relevant to the target audience.

• Copywriting:

Writing compelling product descriptions that highlight features and benefits.

Crafting engaging website copy, including homepage, about us, and landing pages.

• Blog Management:

Researching and writing blog posts that educate, entertain, or inform the audience.

Optimizing blog content for SEO with appropriate keywords and meta tags.

• Visual Content Creation:

Creating visually appealing graphics, images, and infographics for products and blog posts.

Editing photos and ensuring consistency in brand aesthetics.

• Video Content Production:

Planning, scripting, and producing product videos, tutorials, or customer testimonials.

Editing videos using software like Adobe Premiere Pro or Final Cut Pro.

• Social Media Content:

Developing social media posts (text, images, videos) across platforms like Instagram, Facebook, Twitter, etc.

Engaging with followers, responding to comments, and monitoring trends.

• Email Marketing Content:

Writing compelling subject lines and email copy for newsletters, promotional emails, and automated campaigns.

Segmenting email lists and personalizing content to improve engagement.

• Content Optimization:

Conducting keyword research and optimizing content for search engines.

Using analytics tools to track performance and make data-driven improvements.

• Content Distribution:

Scheduling and publishing content across various platforms using tools like Hootsuite or Buffer.

Collaborating with the marketing team to cross-promote content effectively.

• Content Review and Editing:

Proofreading and editing content for grammar, style, and accuracy.

Ensuring consistency in brand voice and messaging across all channels.

• Content Performance Analysis:

Monitoring content metrics such as engagement rates, click-through rates, and conversions.

Reporting on content performance and making recommendations for improvement.

• Community Engagement:

Monitoring online communities and forums related to the business niche.

Participating in discussions and building relationships with potential customers.

• Stay Updated on Industry Trends:

Keeping abreast of industry trends and competitor activities.

Implementing innovative content strategies to stay ahead of the curve.

• Collaboration and Coordination:

Working closely with our creative director and other team members to align content with broader marketing initiatives.

Attending meetings and providing input on content-related strategies and campaigns.

• Compliance and Legal Considerations:

Ensuring all content complies with copyright laws, data protection regulations (like GDPR), and company policies.

Obtaining necessary permissions for using third-party content or testimonials.

Qualifications

• Experience in Content Creation:

Proven experience in creating compelling content for social media platforms (Instagram, YouTube, TikTok, etc.).

Ability to craft visually engaging and informative posts, videos, and stories.

• Photography & Videography Skills:

Proficient in shooting high-quality photos and videos using a mirrorless cameras.

Understanding of lighting, framing, and composition techniques.

• Video Editing Proficiency:

Skilled in using editing software like Adobe Premiere Pro or DaVinci Resolve.

Ability to create dynamic edits, incorporate transitions, and match visuals to audio for professional results.

• Social Media Savvy:

Strong understanding of current trends, platform algorithms, and audience engagement strategies.

Familiarity with analytics tools to track performance and refine content strategies.

• Creative Writing Ability:

Strong writing skills to craft compelling captions, blog posts, and video scripts that align with our brand voice.

• Knowledge of Tactical Gear (Preferred but not required):

Familiarity with tactical, outdoor, or military-related gear is a strong asset.

• Attention to Detail:

Ability to deliver polished, error-free work under tight deadlines.

Commitment to maintaining brand consistency across all content.

• Language Proficiency:

Fluency in English required; French is an asset.